You're One Spreadsheet Away from Knowing Which Ads to Kill, Which to Scale, and What to Fix

You've already dealt with the frustration of leads that don't convert, ads that stop working, and budgets that disappear with no clear ROI.

This matrix won't make those problems magically vanish, but it WILL show you exactly where they are and how to fix them.

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Download it. Use it once. See the difference.

Inside Your Free Optimization Matrix

If it doesn't immediately clarify what's working (and what's not), I'll personally walk you through it on a call. Free.

Automated Campaign Health Diagnosis Enter 6 key metrics and instantly see what's broken, what needs attention, and what's working
Kill Rule Decision Framework Know exactly when to pause an ad (before it drains your budget)
Scale Rule Guidelines Identify your winners and scale them with confidence
Industry Benchmarks for Real Estate Compare your CTR, CPC, CPM, and CPL against proven standards
Complete Action Plan by Campaign Level Campaign, Ad Set, and Ad-level decisions—no more guessing
Weekly Review Checklist Never miss a critical metric again with our step-by-step audit process

The same diagnostic tool we charge clients $3,000+/month to run—yours free.

Best Use Cases

When This Matrix Will Save Your Campaign (And Your Budget)

Scenario 1:

Your CPL Is Through the Roof

Your cost per lead is $40+ and you don't know why. The matrix diagnoses whether it's your creative, your audience, your offer, or your landing page—then tells you the exact fix.

Scenario 2:

Your Best Ad Just Stopped Working

CTR dropped, frequency spiked, and you're burning money. The Kill Rule tells you when to pull the plug and what to replace it with.

Scenario 3:

You're Getting Leads, But They're All Junk

45%+ of your leads are tire-kickers or fake emails. The matrix shows you how to adjust your copy and filtering to attract serious buyers.

Scenario 4:

You Have No Idea What to Optimize First

Your campaign has 10 problems. The matrix prioritizes them: Critical → Urgent → Optimize → Maintain, so you fix what matters most.

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